Today I have an interview up in my guild feature series ‘ Galaxy of Guilds‘ where the guild leader of The Iron Hand, Essenrik explained why he was having trouble advertising for new guild members on the SWTOR.com forums. Other guilds may skip the forums entirely and focus their advertisement efforts on social media sites like Twitter, Facebook and Google Plus. Some crack out the most amazing recruitment videos and air them on youTube. And then there are the fellows that spam General Chat with their guild ads. Not my personal preference but what do you do when getting seen and heard is so difficult?
Here is what Essenrik told me in regards to his own woes:
Personally the toughest challenge for me was advertisement and recruiting. It took a lot of effort. I was lucky that members of our RP guild on WoW brought the subject up and the interest grew from there, so we already had a player base before the guild was officially founded, but advertising on swtor.com has proved to be an impossible case. There are so many guilds fighting for members, and whenever a recruitment post has been put up, it’s pushed down immediately by ten others or the more larger guilds. Up to Launch many one-man guilds were getting desperate for their four members with pre-orders which made it even more difficult.
- Essenrik, The Iron Hand.
How do you feel about guild recruitment? What does your guild do?