This one comes to us from one of our writers, Kasey, who was on site at SXSW in Austin Texas from March 8-17 of 2013. BioWare – Austin made an appearance and discussed the latest happenings in Star Wars: The Old Republic.
The developers get very candid in this panel especially when one listener asks a very important question about how the devs feel about the biggest challenge in the transition from subscription to free-to-play. Jeff Hickman himself states that in the studio there were many challenges but that, “…it’s a challenge of convincing your team that it’s the right thing to do, proving it to them and then delivering on that, big challenge…” and that “…there’s a challenge in convincing the market in the same way…first thing everybody says: “Oh Star Wars is failing”…and that’s just crap.” As you can see, Jeff is passionate about SWTOR and it shows in this panel discussion.
Watch and give us your thoughts in the comments section below: